POST GRADUATE DIPLOMA IN RETAIL MANAGEMENT (PGDRM)

Duration: 2 year

Code: EICEVC01788

Sem I - Marketing And Its Core Concepts, Sales Management, Selling Process , Development And Conducting Sales Training Programme, Designing And Administering Compensation Plans, • Strategic Retail Planning Process, Retail Organization, Retail Models And Theory Of Retail Development , Business Models In Retail , Modern Retail Formats In India, Retailing In Rural India , Environment And Legislation For Retailing . Sem Ii - Setting Up Retail Organization , Retail Location Research And Techniques, Objectives Of Good Store Design, Controlling Costs And Reducing Inventories Loss, Responsibilities Of Store Manager, Store Record And Accounting System, Coding System ,logistic And Information System, Challenges In Supply Chain Management ,supply Chain Network. Sem Iii - Rational Of Discounts Of Bulk Purchase, Market Analysis, India’s Presence In International Marketing ,motives Of International Retailing, Study And Analysis Of Retailing In Global Setting, Methods Of International Retailing Multi-country Competition And Global Competition , Human Resource Management In Retailing Recruitment ,selection And Training Needs For Employees, Relationship Marketing In Retailing, Social Marketing In Retailing, Brand Management. Sem Iv - Understanding Consumer And Market Segments, Consumer Behavior And Marketing Strategy, Culture And Its Relevance To Marketing Decisions, Opinion Leadership, Role Of It In Business, Influencing Parameters For Use Of It In Retailing ,efficiency In Operations Effective Management Of Online Catalogues, Direct Retailing Methods Database Management, Data Warehousing, Any Topic Assigned Or Selected By An Individual (project) , 2-6 Months Training